We collect and process patients’ personal data for the purposes of healthcare and marketing of new technology or products which might be beneficial to your eye health.
Our legal bases for processing personal data for healthcare purposes, including appointment reminders, include public task or legitimate interests.
When we provide services under the NHS General Optical Services contract (such as a sight test funded by the NHS), our legal basis for processing personal data in respect of that service is public task
Otherwise our legal basis is legitimate interests
Our condition for processing special category data is the provision of health or social care.
We process our patients' personal data for marketing purposes with their consent or to meet a legitimate interest. This means we can tell you about eye care products and services that may be relevant to you. If you do not want us to process your personal data for marketing purposes, please let us know and we will stop.
The data we may collect and process
The personal data of patients that we may collect and process includes:
Your name, contact details and personal identifiers (such as date of birth and NHS number)
Your general and ocular health history, your family medical and ocular history, and any relevant signs or symptoms you tell us about
Details of medicines, spectacles and contact lenses prescribed for you
Details of examinations and other healthcare checks and treatments we provide
Information relevant to your continued care from other people who care for you or know you well, such as other health professionals and relatives